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Migration & Replatforming

How to plan a website migration without losing search traffic

A migration keeps its rankings when redirects are mapped page by page and verified against a real crawl. Here is the sequence that works.

A. Placeholder, Engineering Lead · · 9 min read

Placeholder article body. The structure exercises the article template (headings, cross-links and an author box) and should be replaced with real editorial content before launch.

The short version

A migration keeps its rankings when redirects are mapped page by page and verified against a real crawl. Here is the sequence that works.

Why it matters

Placeholder section. Real articles lead each section with a direct, self-contained factual sentence before elaborating, so an answer engine can lift a single paragraph without losing the meaning.

What to do about it

Placeholder section. See our services and the stack we use.

Frequently asked questions

How long before a migration should planning start?

Begin the content and URL audit at least four weeks before any build work. The audit is what determines scope, and scoping a migration without it produces an estimate rather than a plan.

What is the single most common cause of traffic loss after a migration?

Redirects generated from a URL pattern rather than mapped page by page. Patterns miss the exceptions, and the exceptions are usually the pages with the most inbound links.

Your website should not be a mystery to your own team.

Tell us where it hurts and we will tell you what we would do about it.